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Art-management for me…

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In recent years, the interest of culture and art has been growing steadily in our country: new galleries are opening, exhibitions are being held, open spaces are inviting to attend lectures by famous artists, various concerts are held with the participation of famous dancers. The organization of all these processes is inextricably linked with the issue of management. Today, we will talk about who art managers are, and also find out what this profession means for students of the Kazakh National Academy of Choreography.

Well, as long as you have not started reading, I would like to give you a hint. After reading the thoughts of our students, you will be charged with strong positive energy and feel a lot of emotions, including: the desire to be heard, express yourself, express yourself in your work, act and contribute to the development of not only the culture of Kazakhstan, but also of the world as general.

Aida Oshakhbaeva
3 course, specialty "Art-management"

Aida, please tell us about yourself?

Talking about yourself is quite difficult (laughs). Besides being an art manager for three years now, I have been actively participating in various Academy events, helping to create videos and organizing concerts. So, for example, in 2018 I had the opportunity to act as an organizer of the Choreographers’ Competition “Performance”, as well as assist in the preparation of the evening of author’s discoveries “Uncover-2018”. Now, I am interested in the field of video filming and editing, so I actively manifest myself in it.

Very interesting, it means that the “art manager” – is this the same “event organizer”?

Not at all. In my opinion, this is a very extensive profession. The “art manager” has different development opportunities. By and large, representatives of this profession are producers and strategists who see the work of everyone and can combine them and make a finished product out of it. Our activity covers absolutely all spheres of culture, which gives us a choice. Also, if we touch upon the functions of the art manager, he should know all the “pitfalls” of his chosen activity. Perhaps, art manager will not be engaged in the video itself, but for the qualitative organization of work, art manager must understand how to move from the idea to reality.

How did you choose your profession?

I have never thought that I would study as an art manager. Being a person of art, who feels the world through singing, I have been singing for many years now, I saw myself in the music industry, which, by the way, is not at all easy to get into. Therefore, I decided to choose a different path and enter the music as an art manager in order to learn show business, touch the “kitchen”, and master the internal processes.

To do a decision was in case. I accidentally found out about the Academy, and when I came to find out more information about the proposed specialties, I got to the entrance exam, which fortunately passed and entered. Sometimes, it seems to me that accidents in our lives are not accidental. And if you want something very strongly, you will always be given opportunities to realize your dream.

What do you think is the importance of your chosen profession?

The importance is that any cultural sphere will advance without the quality work of the art manager. I am sure of this for 100%.

What did you gain from your knowledge for professional growth and for determining the future during these 3 years studying at the Academy?

I’ve matured. I will not be cunning, there is still much to realize and accept in my life, but thanks to the support of the Academy I began to understand more in the musical field, I began to understand how difficult is to organize work. In addition, and probably the most important thing, I found like-minded people. These are people who charge with colossal energy and always provide motivation for continuous development, which is undoubtedly important!

We always take an active part in events of various sizes, attend master classes, meet different people, do practical work and even get a job in the company. I personally had experience with the company “1show.kz”, the guys came to us for a master class and offered vacancies, to which I responded with great desire. It was one of my first experiences where I could see the organization of events from beginning to end.

Many events are in my memory, memories of which will warm for many years. We took part in the Kazakhstan Fashion Week, went to the Zhastar Synergies camp, we have the opportunity to study under the program of academic mobility, i.e. to develop not only in our country, but also visiting foreign countries, draw ideas and be inspired, and this is very important!

Wow, how do you charge with energy! So, what is art management for you in one phrase?

Art management is a success.

We are all being in search. It is important for us to find ourselves, to understand in which area we will be useful. How do you think, how to make an informed choice of your profession?

To finish a school is a huge responsibility. It seems to many others that we should, as you put it, make a “conscious choice of profession.” In my opinion, the student does not quite understand what he needs in life. My first education – College “Adilet”, specialty “Jurisprudence”. Jurisprudence and art, it seems it’s still different things (laughs). It seems to me that a child after school, and he is undoubtedly a child who takes the first steps in this world, needs time to think.

At least a year or two years in order for him to master courses and choose what he is interested in. And already at the age of twenty, one should enter the university with an awareness of some important facts and with a baggage of knowledge. Then, it seems to me, there will be more professionals, because everyone will do what he loves and will undoubtedly develop it.

Askar Mirzaev
3 course, specialty "Art Management"

Askar, tell us about yourself and what you are doing now?

My name is Askar. I am a student of the Academy, specialty “Art Management”. First of all, I do not attribute myself to any one sphere, because I am very interested in a many. For example, now I have focused on the production of video content, and also, my hobby, has been dancing for 8 years now.

When I have time, I like to read and analyze various information presented in the Internet space, since I want to keep up with the times and understand what is happening on our Earth planet. In addition to my studies, I try to be involved in various events held within the walls of our alma mater and not only. The first semester of this academic year I had the opportunity to take part in the academic mobility program and study at the Kazakh National Academy of Arts named after T.K. Zhurgenov in Almaty. I am grateful to our Academy for the opportunity to exchange experience and knowledge, both within Kazakhstan and abroad.

Could you tell me about your academic mobility experience? What did you encounter in Almaty?

It’s no secret that Almaty is the cultural center of Kazakhstan. The completely different atmosphere reigns there than in the capital. I felt very comfortable while acquainted with other art managers, and in such a short period of time with all my heart I fell in love with this city. Also, being in Almaty, I participated in the competition from UNESCO, where I took the first place in the nomination “Music – Generation CONNECT” (“Music is the link of generations” – ideas on how music can contribute to reducing the gap between generations).

It was necessary to write an art project in the field of musical art to participate in the competition. Based on the knowledge gained in the Academy and on emotions associated with being in a new environment, I wrote the project “MTG – Music Through Generations”, and having sent it, I soon forgot about the competition. What was my surprise when during the most anticipated youth event “Almaty – Youth Space” on September 21, 2018 the results of the competition for the best projects were announced, where I was awarded first place.  It was unforgettable!

Did you want to stay in Almaty?

The visiting is good, but at home is much more better (laughs). I really missed our capital, the Academy, the children and my family. Therefore, the return was very welcome. In addition, if in Almaty you want to be in a state of celebration, in our city you switch to working mode. In order not to freeze you have to move (laughs). Returning to the capital, I continued to work, which was previously engaged.

Within the walls of the Academy, our art historians created the Youtube channel – “Balletography KZ”, where, through interviews, the figures of Kazakhstan in the field of choreographic art share their opinions. I am also involved in this interesting project. Now I am in the process of processing the interview with Tukeev Murat Oryndykbaevich – this is the Honored Artist of the Republic of Kazakhstan and the head of the directing department of the Kazakh National Academy of Choreography. Also, in my free time, I was involved in the work on the production of video content for the Foundation of the First President, to the position of a linear producer. This is directly related to art management and is of great interest to me.

What is an “art management” for you, Askar?

Art management for me is the most multifaceted profession. No wonder it is called the science of the third millennium. I read this phrase in one journal quite recently. It is noteworthy that in the future, this profession will become an integral part of any cultural organization. Unfortunately, we have not yet fully integrated international experience into our realities, and art managers here are not yet the dominant “cogs” in the cultural system. But, I hope, we will be able to change this paradigm and introduce innovations in the field of art, at the expense of projects that we will initiate.

Very interesting. How did you come to art management and the Academy? Was it a deliberate choice?

I found myself in art management and I feel that this is my deal. If earlier I constantly rushed from one extreme to another: when I was a child I graduated from a musical academy in violin class, after I entered a polytechnic college as a programmer, wanted to create games (laughs). Now I finally understood where I want to be and who I see myself in the future. For me, art management is a profession to which, without realizing it, I have always strived. As I put it earlier, art management is a profession that may be present in different areas of culture. It, as it is impossible by the way, reflects my essence.

After all, I wish to constantly develop in different directions, to learn something. I am interested in direction, choreography, music, theater, I want to be a producer. And it is in art management that one can be a multidisciplinary specialist. That’s why I entered the Kazakh National Academy of Choreography, understanding what I want to achieve and what I need! Despite the fact that we were pioneers in the Academy and it was difficult at first, thanks to the teachers, with whom you could interact outside the couples, as well as the interest in the profession and self-education I found myself.

Askar, based on what has been covered, what advice can you give to applicants or those who are looking for themselves?

If there is a desire to develop the culture of Kazakhstan and raise it to a new level, then there is a great sense to enter the Academy. And also, I have a small message – guys do not leave Kazakhstan! I do not imagine myself to be a fanatically-minded patriot, but nevertheless I would like to raise this topic, which of course is very extensive and has a very subjective character (laughs). I lead to the fact that in our country there is a lot of opportunities.

Therefore, I sometimes do not understand people who leave for permanent residence abroad, believing that there is better, that only there it is possible to develop their activities. Of course, I would like to learn from foreign experience, but at the same time, not to lose our national flavor, our identity. I want to work here and make a contribution to the new Kazakhstan, which, by the way, is in our power to build. It may sound slightly lofty and idealistic, but I believe in it and will do everything I can to develop our culture. Therefore, do not lose yourself and remember where you’re from!

Ernat Alimzhan
3 course, specialty "Art Management"

Ernat, tell us about yourself

I came from the city of Balkhash to the capital three years ago with the firm intention to leave my mark on history. As a child, when I was a schoolboy, I took an active part in the life of the school and my city. Therefore, having entered the Kazakh National Academy of Choreography, I decided not to stop there, I wanted to make myself known. In the first year of my studies, I was appointed Deputy Chairman of the Committee on Youth Affairs (hereinafter referred to as YC).

In our Academy, YC is a community of caring children, which is a link between the student and the leadership of the university. I stayed in this position for two years, which were certainly significant, but if we talk about the implementation of personal ideas, which I had a lot, I stood still. Aware of the fact that the goals of YS and my personal goals slightly differ, I decided to leave. Now, I work in the Public Foundation “MADENI QAZYNA QORY” and together with classmates, on behalf of the Art Management faculty, we organize various master classes and creative events.

You mentioned personal ideas, tell us what is at stake?

Last year, I managed to implement an author’s project called “Uncover-2018” at the Academy. The main goal of the project is to reveal new facets of students’ talent and show the contestants in a new role for them. I wanted to show the other side of art managers, choreographers and art historians, as well as create a platform that would become an outlet for expressing emotions. I play the guitar, even a student of the specialty “Art Management”.

It is noteworthy that I studied at a music school, intensively studied vocal and performed on stage. But, unfortunately, in one instant, having broken his voice, he was unable to continue professional singing. In order not to drift away from music, which is my outlet, it saves in the most difficult moments of my life, I began to play the guitar. Playing the guitar allows me to take a break from all the fuss, forget about problems at work, school, session (laughs). Based on my own experiences and feelings, the idea of ​​“Uncover-2018” emerged, which has become a reality thanks to the support of the leadership and my associates, for which I am very grateful to everyone! I am sure that the Uncover project will become a tradition of the Academy and even after our graduation will act within its walls, revealing the creative potential of students.

Despite the love of music, namely playing the guitar, do you see yourself in art management? Why?

When I entered the Academy, I was still completely “green” (laughs). I wanted everything at once, to the maximum. Be the first at school, the first in student life. Actually, that’s why I took on a lot and even on what I could not do. And life is a very amazing thing, and together with victories, you meet and lose. I had a turning point in my life when nothing worked, I didn’t want anything, and when I was completely “cold” to everything.

It seemed to me that I was lost, that if something was not working for me, it means that it is not mine. After the time, having tried myself on television, and as an assistant producer, organizing concerts, I came to understand what I needed. I learned to manage my time. I learned how to soberly assess my capabilities, but at the same time not stop dreaming and set goals. Looking at the people around me, my like-minded people, I was inspired and can be said to be reborn from the ashes again. I realized that art management disciplines my life and organizes it.

Could you give your definition of who the art manager is?

The art manager is the one who organizes and develops the art market, the one who gives artists the chance to leave a mark on history. For me, art management itself is an opportunity to declare oneself in the field of art.

Ernat, what are you going to do after graduation?

After graduating from university, and this will be in a year, I will be implementing my ideas, which have been gathered a lot during my studies. Before that, I organized projects within the capital, now there is already one interesting project being conducted at the republican level. Further, I think more.

And what kind of project?

Now I can not say (laughs). This is a project created in conjunction with PF “MADENI QAZYNA QORY”. It is very important to me, since I felt involved in the art of our country.

How mysterious! In that case, we look forward to the news! What advice can you give applicants or express gratitude to the people around you?

I would like to express my gratitude to the Dean of the Faculty of Art Management, Raykhan Kazybekovna, who for all years supports both studies and projects, always helps with organizational issues and we just have to implement our ideas. Raykhan Kazybekovna became the second mother, who took us under her “wing” and enveloped us with warmth and love, and this is undoubtedly important, especially at first, during the adaptation period.

I also express special thanks to my classmates. Each of them is interesting and unique in its own way, and I have learned something new from everyone over the entire period of study. Well, as for the advice, in my opinion, the art manager must first of all have the right ideas related to the economy, business, psychology, as well as be able to operate with their knowledge.

And most importantly, a person must love creativity and everything connected with it! Perhaps too subjective, but I believe that a creative person is born. And if creativity lives in you, you feel the world through the prism of art and want to do your bit not only in Kazakhstan, but also in world culture as a whole – this profession will give you tremendous opportunities for development, will give you a chance to be yourself. Act!

I used to attend a music school at the request of my parents, and after graduation I thought that was all, my life would never be connected with culture. It is said that by fulfilling the dreams of parents, we can lose ourselves and forget about the fulfillment of our desires. But, this is not my case. I did not understand how I was associated with art, but I felt that I had a place in it. And it was my mother who helped me make the right decision. Now, in my third year, I realized how important culture is for a person and how cool is to be an art manager. Studying here is very difficult, but interesting profession, you get the skills of negotiating, evaluating projects, and observation. Here you have to use all your talents and skills. This is facilitated by the training program, the support of the faculty, even the building of the Academy.

Nurzat Bekeyev
3 course, specialty "Art Management"

Nurzat, thanks for agreeing to be interviewed. We would like to know about you and your activity, could you tell us about yourself?

Thank you very much for your attention. I am a third year student in the specialty Art Management. This is not my first higher education. For two years I studied in Poland. When I returned to Kazakhstan, I wanted to start work, but my mother really wanted me to continue my studies and enter the Academy. So I ended up here (laughs).

Could you tell us more about entering the Academy and about the university itself?

As I said earlier, entering the Academy is my mom’s wish. I remember how we came together, passed the entrance exams, she was always there and supported, even at the moments when I already thought that it was necessary to give up the idea of ​​entering a university. Now, three years later, I want to say a big thank you to my mother! Thanks to her, I took the first step and without knowing it, I was in a place that would later play a huge role in the development of me as a person. I used to attend a music school at the request of my parents, and after graduation I thought that was all, my life would never be connected with culture. It is said that by fulfilling the dreams of parents, we can lose ourselves and forget about the fulfillment of our desires. But, this is not my case. I did not understand how I was associated with art, but I felt that I had a place in it. And it was my mother who helped me make the right decision. Now, in my third year, I realized how important culture is for a person and how cool is to be an art manager. Studying here is very difficult, but interesting profession, you get the skills of negotiating, evaluating projects, and observation. Here you have to use all your talents and skills. This is facilitated by the training program, the support of the faculty, even the building of the Academy.

The Academy building?

Yes (laughs). I really love well-designed architectural structures. The fact that we study in a building where all the conditions are provided is also important. Elementary, the Academy is equipped with warm corridors. Considering our changeable weather, we do not need to leave the hostel in frost at -50 ° C or in the rain, you can just walk along a warm corridor and get to the Academy in 5 minutes.

Nurzat, what do you think who should be an art manager? Do you match the ideal art manager, built in your head?

Art manager must be flexible. This is a person who has a well-established action methodology and an alternative plan in case of unpredictable situations, which in turn helps to competently organize work and act according to time management. Speaking about myself, to be honest, I don’t think that I correspond to the ideal of an art manager.

I still need to learn a lot, but I believe that I will come to this. It seems to me that the key skill of a person is constant development. The more you develop your specific skills, the better you become in your field. And the art manager is not exception. Experience and previous skills are very important. Over time, growing up, you begin to notice the pros and cons, you are not so idealized looking at the world, making a professional assessment of what is happening, having your own opinion – this takes time and a lot of effort, but it’s worth it.

Nurzat, were you involved in the organization of projects?

Of course! Probably, I will not be able to list all the events, because there were a lot of them. For example, in 2018, we held the first international festival of the Central Asian Dance Festival, organized with the support of the US Embassy in Kazakhstan and the Kazakh National Academy of Choreography. The festival included intensive workshops in various fields, such as hip-hop, contemporary, Broadway, etc.

In addition, participants were able to grasp the basics of photo and video choreography, as well as the direction of art management. I participated in the direct organization of this large-scale event, which for me, as an art manager, gave a lot. There was a large amount of work; I was given tasks that sometimes seemed impossible, I had to use all my talents and skills, get out of the skin, but perform them at the highest level. This turn gave me a huge impetus to growth!

Who do you see yourself in the future?

A good specialist in the art industry. Of course, a little vague, but nevertheless, I know for sure that my activity will be connected with culture.

In Kazakhstani universities, there is sometimes a tendency when students, after studying at a university, do not work in their specialty. What is the reason for your desire to continue to remain in this area after graduation?

First, the Academy provides employment support for its students by organizing master classes and meetings with future employers. This is a chance to meet people who already revolve in this area and try themselves in work. In addition, we are constantly being told about responsibility before the profession, saying that there are few art managers, that we are pioneers of the Academy (laughs), this in turn also helps to come to the realization of the fact whether I need it or not. Therefore, realizing the importance and necessity of art managers, as well as feeling that I am at the right time, in the right place, I want to work in my specialty and develop in it, even after graduating from the Academy.

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